Bookshops could do well to take a leaf out of this book.
Someone’s getting it right. Specialist games publisher Fantasy Flight Games have developed a new digital marketing tool. A media centre. It’s a small black box that sits on the shelves next to your product and can be either passive in its stream of information or an interactive experience for customers. Nothing entirely new. In store order points using the web are popping up all over the place. This is something I've thought could benefit high street book retailers.