Thursday, May 23, 2013

Postcards incoming!

My large format postcards have arrived. Here are a couple of photos of some details. I've gone for a simpler look for my branding with a direct tag line. The entry ticket on the front has been designed to incorporate a working QR code that once scanned, takes you direct to my website. It's the only colour item in order to draw the eye and is a way to make the QR code more integral to the art. On the reverse are most of my contact details, industry endorsements, a space for a handwritten personal note, copyright information and a much larger ghosted image of the main illustration. This fades from left to right leaving the mailing area white.

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